We lived the problem before we built the solution.

Ex-Salesforce core. Repeat founders. Two decades of enterprise sales intelligence.

Why Tribble exists

Sunil Rao spent nearly eight years at Salesforce, rising to VP and General Manager of Consumer Goods. He watched hundreds of enterprise sales teams generate winning intelligence on every deal. And never use it.

The answers that close complex RFPs. The patterns that predict wins. The institutional knowledge that separates great teams from average ones. It was all there. Unconnected. Unlearned. Lost to spreadsheets and turnover.

In April 2023, he founded Tribble to close that loop. Every deal should be smarter than the last. Every response should carry the weight of every win before it.

Enterprise teams generate extraordinary intelligence on every deal. The problem was never the knowledge. It was that nothing learned from it. Sunil Rao, CEO & Founder

The team behind the platform

Sunil Rao
CEO & Founder
Ex-Salesforce VP/GM Consumer Goods · Founded Tribble April 2023
Nearly eight years at Salesforce rising to VP and General Manager of Consumer Goods. Watched GTM teams run hundreds of complex deals with no institutional memory and no way to know which proposals won. In April 2023, founded Tribble to close that loop.
LinkedIn

Steve Dietch
Chief Revenue Officer
Ex-CRO Bridg (acq. Cardlytics ~$350M) · Ex-HP VP · Ex-Booz Allen
25+ years scaling revenue orgs from billion-dollar HP divisions to early-stage startups. Led revenue at Bridg through its ~$350M acquisition by Cardlytics. Builds sales teams that learn faster than the competition.
LinkedIn

Cesar Sanchez
COO & Customer Success
Ex-Salesforce CS Leader · Early Bridg employee
Built enterprise customer success organizations at Salesforce, one of the most demanding environments for post-sale leadership at scale. Runs Tribble's customer operations and ensures every customer compounds value from day one.
LinkedIn

Tim Law
CTO
Tribble's first employee · Ex-Salesforce R&D · University of Waterloo
A decade as enterprise technical consultant, then Salesforce HQ on innovation and R&D. Has been building the Tribble platform from the ground up since day one, pushing into the frontier of AI and agentic systems.
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Thomas Krawczyk
VP Marketing
Ex-Salesforce Director, Data & AI Product Marketing
Led positioning and launch strategy for Salesforce's AI portfolio at the exact moment generative AI was reshaping enterprise software. Translates complex technology into messages that actually win deals.
LinkedIn

Ray Grady
GTM Strategy
Co-founded Acquity Group (IPO, acq. Accenture) · CloudCraze (acq. Salesforce) · Ex-CEO Conexiom · Ex-SVP/COO Salesforce B2B Commerce
20+ years scaling B2B companies through exits. Acquity Group (IPO, then Accenture), CloudCraze (Salesforce), Conexiom (doubled revenue, expanded to Chevron, HP, Bunzl). The companies that win learn faster than their competition.
LinkedIn

See what this team built.

The leaders behind your success.

Ray Taylor
Director, Customer Success
Accenture → Toyota → Salesforce Director CS
LinkedIn

Darshan Patel
Forward-Deployed Product Manager
UiPath (through IPO) · Enterprise platform specialist
LinkedIn